How is influencer marketing impacting us?

influencer marketing

Recogn, the research wing under Dentsu, the marketing consulting company, is a collaborative partner who has released the report.

Know how influencers potentially impact our decision making, preferences, choices, future consumption plans, and more. This is part of the digital behavior initiative.

Special thanks to our collaborating partner


This is a collaborative research report. Want to get in touch to work with us?

About Sumitava Mukherjee

Assistant Professor at IIT Delhi.